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| Gautam gambhir-Yuvraj singh |
Gautam Gambhir, no stranger to stirring up cricket controversies, has once again unleashed a volley of statements surrounding the victorious 2011 World Cup campaign. Gambhir, known for his outspoken demeanour, hinted at the power of Public Relations (PR) agencies in shaping players' images, taking a direct dig at Yuvraj Singh and shedding light on the dynamics of player branding.
In a recent interview, Gambhir suggested that Yuvraj Singh, despite being a crucial part of India's triumph in the 2011 World Cup and earning the Player of the Tournament accolade, hasn't received the recognition he deserves. According to Gambhir, Yuvraj's lack of proper PR representation might be the reason behind the oversight.
Not limiting his critique to players alone, Gautam Gambhir also targeted PR agencies, dubbing them "broadcasters" for their role in the world of cricket. He emphasised how these agencies play a pivotal role in shaping a player's image and public perception.
Gambhir questioned, "Who is talking about Yuvraj Singh now?" implying that the lack of substantial PR representation might have hindered Yuvraj from attaining the iconic status that his significant contributions warranted.
Drawing parallels with his own experience, Gambhir delved into the nuances of player branding. He compared showcasing a player for a short duration to endorsing a brand, asserting that consistent visibility builds a player into a brand. He criticized the term "underrated," stating it unfairly diminishes the value of those who are not consistently in the spotlight.
Shifting gears to the current cricketing scenario, Gambhir expressed satisfaction with India's performance in the 2023 World Cup. He applauded the bowling trio of Mohammed Shami, Jasprit Bumrah, and Mohammed Siraj, acknowledging their hard work and dedication.
In a final dig at the PR machinery, Gambhir underlined that broadcasters could never replace the genuine admiration a player receives when they are appreciated for their skills rather than their visibility.
As the cricketing world reflects on Gambhir's outspoken commentary, the debate on the role of PR in shaping a player's legacy gains momentum. Stay tuned for more updates and controversies from the ever-vibrant world of cricket!
