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The BCCI invited tender applications from interested business houses for national cricket team's lead sponsorship rights after Ed-Tech major BYJUs left the scene at the end of the last financial year.
BYJUs, which had cut down on its branding, had a USD 35 million deal for the most visible space on the Indian men's team jersey — the front.
"The BCCI invites bids from reputed entities for acquiring the National Team Lead Sponsor rights," BCCI secretary Jay Shah said in a release.
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